LoM Stage 2A

Innovation2Market Stage 2A outcomes: 1. Prioritize and validate the best markets for your innovation 2.Create a product-market competitive product scorecard 3. Develop a set of contacts to increase participant and university networks.

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Course curriculum

1. Stage 2A Overview
1. Overview
2. Video 0: Videos, Templates, Communication
1. Overview
2. Video 1: Interview Skills
3. Video 2: Bias
1. Overview
2. Video 3: Data Summary Options - Summative and Formative
1. Overview
2. Video 4 - Summarizing all that data
1. Overview
2. Video 5 - Grounded Assumptions
1. Overview
2. Video 6 - Using the Star Market Matrix
1. Overview
2. Video 7 -Stage 2A Final Presentations!!! Sharing what you have learned

About this course

16 lessons
2.5 hours of video content

LoM Stage 2A

Course curriculum

1. Stage 2A Overview

2.Stage 2A Process: Videos, Templates, Communication

3. Data Collecting 101: Interviews and bias

4. Data Collection 1: QuickScreen Analysis and data summary

5. Data Collection 2: Summarizing LOTS of data

6. Data Collection 3: Making Grounded Assumptions

7. Do you have a Star Market?

8. Final Presentations!

About this course